Photograph of Eugene Lee

Eugene Lee serves as the CEO and Managing Director of 3 Strand Sports & Entertainment, a sports management, consulting, and creative agency.  He currently represents NFL players, executives, and coaches in addition to producing a variety of unscripted and scripted content for national brands, college athletic programs, and digital distribution platforms.

With over twenty-five years of experience as an NFLPA certified contract advisor and having twice built his own sports agencies from the ground up, Eugene has gained significant experience in, and a vast understanding and intricate knowledge of, business development, marketing, industry networking, organizational training and leadership.

Eugene was the featured agent in the ESPN documentary “The Dotted Line” and is the author of “My Brother’s Keeper: Above and Beyond The Dotted Line with the NFL’s Most Ethical Agent”.  He has appeared on Fox News, Fox Business, CNN, CNBC, and Bloomberg as an industry expert on NFL player contracts, the salary cap, and athlete branding.

Eugene is a believer in the immeasurable value of genuine, open-handed relationships and paying it forward to the next generation.  To that end, he has spoken at various law schools and universities nationwide, including Harvard, NYU, and Notre Dame, where Mr. Lee earned his Bachelor of Business Administration degree, summa cum laude, in Accountancy and his Juris Doctor degree as a member of Beta Alpha Psi (accounting honorary society) and Beta Gamma Sigma (business honorary society).